Sight Sciences, Inc., announced the launch of its “Don’t Wait for Too Late” educational campaign designed to raise awareness among the optometric community of minimally invasive glaucoma surgery (MIGS) as an earlier surgical intervention for glaucoma.

Today, advances in glaucoma management with MIGS are presenting new opportunities for early surgical intervention in patients with mild to moderate glaucoma. Patients who receive MIGS earlier in their disease management may benefit from less reliance on adherence to prescription eye drops, slowed progression of disease, improved management of intraocular pressure (IOP), and most importantly, sight preservation.

“As optometrists, we are really in a unique position when it comes to glaucoma management, particularly when it comes to earlier surgical intervention, because we are often the gatekeepers for our patients,” said Justin Schweitzer, OD, FAAO, of Vance Thompson Vision, in a news release. “Early intervention in glaucoma is critical to managing IOP and preserving vision, and this intervention starts on the frontlines with optometrists. It is essential that we are empowered with the information necessary to make the best recommendations for our patients. The ‘Don’t Wait for Too Late’ campaign will play an important role in educating the optometric community on the safety, efficacy and benefits of MIGS as an earlier surgical treatment option, an important step to expanding patient access and ensuring appropriate and timely referrals to our ophthalmology partners.”

“At Sight Sciences, we believe everyone deserves the chance to protect their vision from glaucoma before it’s too late, and the optometric community is a vital partner to achieving that goal,” said Paul Badawi, cofounder and CEO of Sight Sciences, in a news release. “In 2020, POAG affected over 60 million people worldwide and 4.1 million people in the United States. We believe MIGS has the potential to transform the treatment paradigm for these patients across the spectrum of disease severity both in combination with cataract surgery and as a standalone procedure. We are proud to spearhead this important educational campaign and look forward to partnering with the optometric community to expand the reach and impact of MIGS in 2022 and beyond.”